THE$10,000,000ECOMMERCE PLAYBOOK

Anthony Perry is a 21-year-old entrepreneur, writer, and mentor from Sydney, Australia. Featured in Business Insider for his work in the eCommerce space, Anthony represents a new generation of digital entrepreneurs who are self-taught, relentlessly curious, and committed to helping others build real businesses online.

He began his journey as a teenager, exploring how online stores and digital marketing worked. With no mentor and no clear guide, he spent years experimenting, making mistakes, and learning what truly drives success in eCommerce. Through late nights and trial and error, he developed a deep understanding of what separates struggling beginners from consistent, profitable brands.

Those experiences inspired him to share what he learned with others who were just starting out. Anthony began mentoring aspiring entrepreneurs, showing them how to simplify the process of building and scaling online stores. His goal has always been to make eCommerce easier to understand and more accessible for anyone willing to learn.

He wrote The $10,000,000 Ecommerce Playbook because it's the book he wanted when he first started — something real, honest, and practical. It's built from firsthand experience rather than theory, offering a clear roadmap for anyone looking to start or grow an online business.

Anthony's mission is simple: to help others achieve financial freedom and independence through eCommerce by focusing on clarity, structure, and consistent action. He believes success comes not from luck or shortcuts, but from understanding people, solving real problems, and building with purpose.